Founded in 2015, Sure is the fastest growing leader in digital insurance

It then dawned on him that there should be an easy way for someone to buy insurance on-the-spot. In this case, it was the idea of purchasing life insurance before boarding a flight. So Wayne set out to build a proprietary app for people to purchase insurance quickly and frictionlessly, setting Sure up to spend its early years fulfilling the episodic insurance needs of consumers by making it possible to digitally insure the things most important to them in that moment.